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The Strand Bookstore was first opened in 1927 and named after the famous publishing street in London. Still fiercely independent and located in the now-gentrified Greenwich Village, the Strand Bookstore promises 18 miles of books and some of the best bargains in the world. Shelves of books, stretching as far as the eye can see, soar up to the high ceilings. The Strand Bookstore offers thousands of new titles at 50% off the cover price, as well as a wide variety of "front list" books ordered directly from the publisher and obtainable at 25% or more off the cover price. They also have one of New York's largest collections of art books, all at discount prices.